Probably like you, we've been on LOADS of guided walking tours over many decades. When we were putting RHWT together, we went on as many tours with other providers as we could. Not to steal their ideas, but to investigate what made the really good ones stand out from the rest.
And it's really simple.
It's the three things shown above.
In our experience, if a guided walk or tour isn't entertaining, it isn't going to be informative or educational. In other words, you won't absorb all the fascinating facts and history your guide will be telling you about.
Photo: Zoe Johnston Photography